Singapore · Asia Pacific

Bhakti Mehta

Tech Products & GTM Leader

I build data, AI and API products and work at the intersection of tech and business, with experience across commerce, marketplaces, telecom, consulting and government. 13+ years of building data-led B2B products, and the ecosystems that carry them to market across APAC.

0years building & commercialising digital products
0ACV enterprise funnel driven at Tata Communications
0GMV uplift from an AI attribution model
0above the 2023 revenue target with a 0→1 Ads product

The short story

I build and commercialise AI, data and API products — and I’m most useful where product, partners and revenue meet. From launching a first-of-its-kind performance Ads product at PropertyGuru, to forging a global ISV partnership with Salesforce, to shipping AI that moves GMV at L’Oréal, my through-line is simple: find the real customer demand, build the thing, and make the ecosystem around it work.

  • Agentic commerce & AI agents
  • Ecosystem partnerships & ISV alliances
  • APAC go-to-market & commercialisation
  • Platform & API products
  • Marketplaces & eCommerce
  • Pricing & monetisation
  • Executive storytelling
  • Startup mentoring

Career journey

Five roles, three industries, one thread: turning technology into measurable business outcomes. Tap a role to see the details.

  1. Owning the AI & data roadmap for APAC Travel Retail, reporting to the CIO.

    +10% GMV uplift
    10 engineers led
    3 markets, 2 divisions scaled
    • Built an attribution AI model across sell-out, product, promo, traffic and media data — with KPIs for attributed promo ROI and a promotion price index. Scaled from POC to 3 markets and 2 divisions.
    • Delivered a promo optimizer (CatBoost on Google Cloud Vertex AI) for price-discount prediction, demand forecasting and baselining, plus a GenAI interface giving marketing and finance natural-language insights.
    • Led an offshore team of 10 data and ML engineers from build to launch to scale, across Marketing, Commercial, Operations, Finance and Legal.
    • Led data governance and the Data Quality Framework, aligning the Paris global team and APAC markets on risk and compliance.
    • Shipped a 360° Stock Management & Forecast Coverage dashboard with automated pipelines from SAP, CRM and internal tools to support retail allocation.
    Vertex AICatBoostGenAIData governanceSAP
  2. Launched the first performance Ads product — from 0 to 1.

    $3.5M above 2023 target
    100% MoM adoption growth
    5 SEA markets
    • Launched a search-recommendation ads product on a pay-as-you-go model, leading an Engineering squad with Design, UX research, Data Science, Finance, Sales and Marketing.
    • Designed a data-led mar-tech activation programme that grew adoption 100% MoM and helped beat the 2023 revenue target by $3.5M.
    • Grew the search ranking & recommendation portfolio across Singapore, Malaysia, Thailand, Indonesia and Vietnam; set annual strategy and quarterly roadmaps from KPI dashboards.
    • Ran roadmaps through experimentation, A/B tests and user research; built Looker Studio / BigQuery dashboards; set team OKRs and QBRs.
    Ads monetisationMarketplacesA/B testingBigQueryOKRs
  3. From API product specialist to APAC go-to-market growth lead for a global CPaaS portfolio.

    $60M ACV funnel
    $10M new logo in China
    2x product growth path
    • Built a global ISV partnership with Salesforce: partner engagement, pricing, product integration and launch of the global messaging CRM connector — setting the path to 2x growth.
    • Evangelised CPaaS (SMS, voice, text-to-speech, email, WhatsApp Business) across 150+ countries, driving a $60M ACV enterprise funnel and a $10M new logo in China.
    • Delivered products from customer demand — omnichannel messaging, identity verification, campaign management — and owned Order-to-Cash, prioritisation and the product P&L business case.
    • Honoured with the Blue Ribbon, the highest award from the Chief Product Officer (2021).
    CPaaSSalesforce ISVPricingP&LAPAC GTM
  4. Strategy associate to the MD of CIDCO, driving Navi Mumbai (South) Smart City projects.

    $550M of projects planned
    60 officials supervised
    • Worked with Accenture on SAP business-process automation and implemented a data-driven projects dashboard (GPS imaging plus custom software).
    • Supervised 60 officials in drafting execution and financial plans for projects worth USD $550M.
    • Selected for a Fellowship from the Chief Minister, Government of Maharashtra.
    Smart CityDigital strategyPublic sector
  5. Technology & business analyst for BestBuy’s ecommerce platforms.

    • Led requirements for key ecommerce applications — field management, in-store scheduling and order management — with a global team.
    • Delivered SQL reporting and analytics to improve performance and the holiday-commerce customer experience.
    • Certified by Accenture as a Retail Industry Specialist; ranked in the top tier of Accenture India every half-yearly cycle. BestBuy Star Award (2014).
    EcommerceSQLOrder managementRetail

AI agents & agentic commerce

I build AI agents and understand how agent-led commerce works end-to-end.

01

Discovery

Agents surface the right products and offers for intent, not just keywords.

→
02

Decisioning

Models weigh price, promo, stock and context to recommend the next best action.

→
03

Transaction

Agents complete the purchase through APIs, partners and platforms.

Giving back

Startup mentor · PedalInvest

Pro bono, consultative mentorship for early-stage founders at a Bangalore startup accelerator — sharpening their story, direction and chances of success.

What colleagues say

Recommendations from my LinkedIn profile, summarised.

Patrick Simon

Tata Communications

Credits me with helping launch and grow the CPaaS offering, and highlights my “can do” attitude and accountability.

Andrew McGlinchey

PropertyGuru

Recognises my work driving discretionary ad products, including creating a new ad product, and praises my stakeholder management and the balance of business acumen and technical understanding.

Beyond the day job

Singapore Ministry of Health project

Sep 2017 – Apr 2018 · NTU MBA

Strategy consulting project designing a business model for eldercare home-rehab services for Singapore’s ageing population.

Hands-on with AI

Built a Python tool on the OpenAI API that suggests dishes from the ingredients you have — I like to learn by building.

Languages & volunteering

English, Hindi, Marathi, Gujarati. Volunteer with UN Women Singapore, Halogen Foundation and MINDS Singapore.

Toolkit & credentials

Data & AI

Microsoft FabricDatabricks (Genie)Google CloudBigQueryVertex AIGemini EnterpriseCopilotClaude CodeClaude Cowork

Analytics & BI

Power BITableauLooker StudioSQLPowerApps

Product & Delivery

JiraConfluenceServiceNowFigmaSalesforce CRMMS ProjectVisio

Certifications

  • iLead Business Leadership, LTM (2026)
  • GenAI Certified Leader, LTM (2024)
  • Google Cloud & IBM Watson ML API (2020)
  • AI Fundamentals: Machine Learning (2021)
  • TM Forum Open APIs (2018)
  • Agile Scrum (2018)
  • Microsoft Certified Professional, SQL & .NET (2014)

Education

  • MBA, General Management
    Nanyang Business School, NTU Singapore · 2017–18
  • B.E. Electronics & Telecommunications
    University of Mumbai · 2008–12

Recognition & Community

  • Nominated Lead, HERizon Country Chapter, LTM Singapore (2026)
  • Blue Ribbon, Tata Communications (2021)
  • Chair, Entrepreneurship Club, Nanyang Business School (2018)
  • Volunteer: UN Women, MINDS Singapore
  • Bronze medal, Inter-University MBA Table Tennis (2018)

Let’s build something together.

Open to conversations on AI, agentic commerce, platform and partnership leadership in Asia Pacific.

© Bhakti Mehta · Singapore